Sneaky Ways Target Gets You To Spend More Money

Sneaky Ways Target Gets You To Spend More Money


Have you ever been to Target expecting to buy one or two things, and then walked out hours later with much more than you planned? You’re like oh, I didn’t
know I needed this, and then you just pick it off the shelf, put it in your cart. I just spend so long there, it sucks me into a black hole. Yeah same. It’s a pretty
common experience, and it’s become known on the
internet as the Target Effect. But it’s more than just a popular meme. It turns out Target has
a few ways of making sure you’ll want to take
everything off the shelves. You’ve probably noticed
that it’s pretty hard to walk into Target,
grab one thing and leave. The real genius behind that
is in the store’s layout. When you walk in, you’ll likely see a Starbucks near the entrance. The coffee shop helps
establish a welcoming vibe, inviting people to come in and hang out. Once you walk past Starbucks,
the store flows naturally from one section to the next, so you end up browsing through
pretty much every aisle. Right by the make up,
you’ll find hair products. Next to hair products are the toiletries. Next to those are cleaning
supplies and so on. Say you’re planning on stopping by just to pick up something
from the seasonal section like school supplies in August or Halloween costumes in October. For those, you’ll have to
head to the back of the store. So you’ll have to follow the store around and then you know, before you know it you’ve ended up filling
up your entire cart with other stuff you didn’t plan to get. Visually, Target stands out from other big-box retailers like Walmart which can sometimes be
disorganized in comparison. So Target’s known for
having good, clear signage. That’s a kind of key way, you know, if shoppers know where they’re going. They don’t wanna get
frustrated in the store. They can go straight there. The stores are brightly lit and colorful, the aisles are wide and the
merchandise is spread out and well organized. That’s
why Target is so enjoyable to shop at, which is why
people end up spending more time there than they planned. And studies have shown that the more time
customers spend in a store, the more likely they are to spend money. Customers also love Target’s
exclusive private labels which offer the latest
trends for affordable prices. For example, its kids’
apparel line, Cat and Jack, surpassed two billion in sales just one year after its launch. And these are often low cost and so people might buy a lot
more than if they’re going to another store and it
was just national brands. Partnerships with celebrities like Victoria Beckham and Chrissy Teigen also help drive traffic to the stores. But Target makes sure to
constantly rotate its merchandise. One of the most effective ways to make people spend
money is to make them feel like this product is only
gonna be available now. Like, if you come like, next
week it’s not gonna be there. So buy it now. This feeds into a sort of treasure-hunt shopping experience typical of stores like
TJ Maxx and Marshalls. And if you’re having
trouble finding something Target employees are easily spotted thanks to their red shirts. If there’s someone there to advise you are more likely to buy things
cause you can get a bit of an expert opinion. You’re not
just shopping on your own. Then there’s Target’s social media game which is especially strong on Instagram. It has 3.1 million followers. That’s more than Walmart
and Amazon combined. Target encourages shoppers to
share photos of what they buy for a chance to be
featured on its account. So people are always posting
about their purchases. Mary: It kinda brings the shopper in to the experience and
there are loads of Target kinda fan pages dedicated to the store. Finally, near the cash registers there’s what Target calls
Bullseye’s Playground, where you’ll find seasonal
items for only a few dollars. I would blame the dollar bins that are in the front. Like oh I always have a dollar to spend on some things. Like I always get something there. And it’s like something
stupid like a pencil holder. But NYU Professor Priya Raghubir says the real key to Target’s success is that you don’t actually
regret buying anything. Those unplanned purchases, they’re often things people do want, they just haven’t thought of putting them on their shopping list. So
what’s something you recently bought at Target that you
weren’t planning on getting?

100 Comments

  • Jennifer Calderon

    March 15, 2019

    Anyone else watching suddenly want to go browse at Target? 😁💕

    Reply
  • Eli R

    March 16, 2019

    I love Target good quality affordable and you’ll find anything you need in one place

    Reply
  • Ms Chrissie

    March 16, 2019

    This is real. I literally say this Everytime. I just want the whole store lol

    Reply
  • BLUEJ

    March 16, 2019

    anybody else watch the part about the layout and think “…but my target looks nothing like this…”

    Reply
  • angelgrace220722 Sunshine

    March 16, 2019

    Target is not affordable at all especially with label brands …

    Reply
  • Centennial

    March 16, 2019

    I got a gold dog tape dispenser. Still on my desk at work 5 years later.

    Reply
  • Ultimate Weapon

    March 16, 2019

    No

    Reply
  • Tushar Rajput

    March 16, 2019

    You can't spend more if u don't have more😏😎

    Reply
  • David G.

    March 16, 2019

    One big factor…………sugar and caffeine greet you at the door it doesn't make pple hang out it makes people by stuff

    Reply
  • Arthas

    March 16, 2019

    I don't know why it didn't work for me
    It depends on how goal oriented your brain is

    Reply
  • K4itlynUn9

    March 17, 2019

    3:59
    -a led sign
    -6 mirrors

    Reply
  • Not the Doctor

    March 17, 2019

    Id like to y, live in the states just cor the variety in brands they have. I don't need everything, but I'd like to have the choice. For the rest I wouldn't particularly want to live in the states

    Reply
  • Mrs C

    March 17, 2019

    I love shopping at Target. The store is soo clean and nice.

    Reply
  • Aye Sunny

    March 17, 2019

    The Walmart shade lol. Target sucks when it comes to their graphic tees. Those same shirts with be there all year, every season. I wait for Black Friday and get them cheaper.

    Reply
  • Maite Figueroa

    March 18, 2019

    Damn you Target!!!! You always get me 😭😭😭😭

    Reply
  • Gulch

    March 18, 2019

    They just remodeled our Target and now I can't find shit.

    Reply
  • Reilley Smith

    March 18, 2019

    Are legit when in there the other day like 10 minutes before my shift for work to get a hairbrush ended up getting the hairbrush 2 packs of hangars a thing of toothpaste and chips and my mother who did not plan on getting anything got 5 bags of candy

    Reply
  • Bloodthirsty Vegan

    March 18, 2019

    There is a psychology to retail layouts everywhere. You can buy what you need, or what they tell you to. Baaahhh

    Reply
  • Yo Mama

    March 19, 2019

    I hate Wal-Mart.

    Reply
  • Mia Nile

    March 19, 2019

    Target has got me twice. 😁

    Reply
  • Kendra Hartley

    March 19, 2019

    How target dosnt get me to buy more. 1.) Dont shop at target. 2.) I'm verry smart and picky with my money co I wouldnt spend their prices

    Reply
  • Claudia Vasquez-Smith

    March 20, 2019

    I love Target! It's sad to see major retailers close their doors. I feel Target keeps up with the times. And they are smart, I love to go and see, feel texttures and such. I hope they never close! It's a great shopping experience!

    Reply
  • Jane Yums

    March 21, 2019

    Gets me every time 😫

    Reply
  • Ayoh Rivah

    March 22, 2019

    I haven't noticed this problem myself. I like Target, it's clean and the environment is welcoming. I think it's that the general population is far too easily brainwashed and is addicted to having more and more "stuff". All stores spend tons of money learning how to trick you in to buying stuff you don't need. It just depends on if you're an impulsive person, or have shopping addictions. If you do have these issues, shopping anywhere is probably gonna cause issues, even at the dollar tree.

    Reply
  • Tinker Mccardle

    March 22, 2019

    Very hard to understand lady in orange!! Needs to speak more slowly&distinctly. Talks too fast!!

    Reply
  • Ricardo Cortez

    March 23, 2019

    I never have the target effect, I go there only with my girlfriend and I'm not interested with the products that they have. It's over priced! The way that they redesigned the place is nice. This doesnt make me wanna buy anything though.

    This sounds more like a "Ross" kind of thing becuase you can honestly get some good stuff like a $150 jbl extreme!

    Reply
  • Ziggie Fox

    March 23, 2019

    We call them impulse buys, and it's 100% a thing.

    Reply
  • Krista Manzano

    March 24, 2019

    I had money before shopping at Target. I end up buying…… nothing. That store is WAY over priced for their items. Only a few times Target was cheaper than anywhere else. I bought Neopet gift cards that were 75% off. The Sims 4 Xbox game for cheaper than online and Gamestop. So yeah, good deals happen but it's still overpriced deals most of the time. $50 for a basic grey color mens sweatshirt. No thank you!

    Reply
  • Melissa loves makeup

    March 24, 2019

    I love target 😍

    Reply
  • shykunoichi94

    March 24, 2019

    Nasa hoodie, socks & a fanny pack. 💗💕

    Reply
  • P Reid

    March 24, 2019

    Get what you need ONLY! If you have out of control debt IT'S YOUR FALT. I've never had much money & I've never had debt I couldn't handle. Grow up & be responsible!

    Reply
  • Tylor K

    March 25, 2019

    This has never happened to me in target. Their clothes are weird and are made for a very specific type of person. I always know what I'm buying when I'm headed in, and I buy it.

    Reply
  • DC CK

    March 26, 2019

    Your ALL idiots!!! I have NEVER bought anything other than what I “need”! Only
    Sucks are “tricked” into buying things they don’t need!!! I bet a large % of you carry a balance on your target red card

    Reply
  • Holly Rachels

    March 26, 2019

    Target is a killer – everytime I go there it’s a killer

    Reply
  • Private Private

    March 26, 2019

    My local Target recently got me to spend way less. They moved the pet aisles from the front, near the cash registers, all the way to the back corner, opposite to the registers, in the entirety of the store. I now go to Stop & Shop. Much easier.

    Also, I don’t care for the new layout.

    Reply
  • 8r34nn4 Gr0v3r

    March 26, 2019

    I went to Target yesterday to just look around because I had extra time. I ended up getting two swimsuits for myself, my brothers each got swimwear, my dad got a sun hat and flip-flops, and we got two bags of chips.

    Reply
  • JayTea

    March 26, 2019

    Targets trick……. Be Open!

    Reply
  • GDogGaming

    March 26, 2019

    I work at a grocery store & people tell me they only came for a few items. & I am like gotta get the deals while you can they don't last forever. they change every week

    Reply
  • Frank Ramos

    March 26, 2019

    Wow some of those store are from the Brooklyn stores

    Reply
  • aex0tiic

    March 26, 2019

    Next vid…

    How your child persuades/makes you buy stuff you don’t need 😂😂

    Reply
  • Kitty Cat

    March 27, 2019

    Target is more organized. Walmart metal cars do I annoy me they are starting to chip off.

    Reply
  • Abigail

    March 27, 2019

    Walmart was the first, paving the way for other chains to follow in their footsteps, it’s called fight fire with fire, can’t beat em, join em, etc. etc….ie., walmart effect

    Reply
  • Lacey Star

    March 27, 2019

    Target employees are not easy to get yet a hold of. Whenever I'm there it's like looking for a needle in a hay stack.

    Reply
  • Candace Posey

    March 28, 2019

    Worked at target. So so so expensive for food items and pharmacy but as far as clothes go you really can find some good deals. Plus i love that dollar section. Side note: dont ever work there. Worst working environment ever. There's no music playing ever and the benefits are zero other than am employee discount of 10% but only with a red card or cash. 😤

    Reply
  • Sam M

    March 28, 2019

    I went to target to buy a shirt(out of stock)…saw some nice leather jackets…couldn't decide between 3 to pick. So I bought all 3 of them cause they are not that expensive and I never regretted it. I get compliments from people thinking I got them from some high-end store.

    Reply
  • 1LordofUniverse 1

    March 29, 2019

    We are their target

    Reply
  • Its ASetUp

    March 29, 2019

    Why I shop online

    Reply
  • Adeola vsco

    March 29, 2019

    HMPFFF I wish the targets in Australia were like this

    Reply
  • Olivia Lam

    April 1, 2019

    walks into Target for pencils

    walks out with 4 packs of pencils, Oreos, microwave popcorn, and a flower pot from the Bulleye’s Playground section (dollar section).

    Reply
  • Olivia Lam

    April 1, 2019

    Is it just me, or the shelves at Target seem to always look like nobody has even touched the products?

    Reply
  • Stay Frosty

    April 1, 2019

    Well, see, every Target now has a CVS and Starbucks in it, and LEGO retail exclusive sets, soooo…

    Reply
  • jon davis

    April 1, 2019

    I think I've been to target maybe 5 times. I guess I've spent about $20-$50 maybe. I didn't see anything in that store but cheap junk. I'm confused about the excitement over target.

    Reply
  • CRIMSON HAWK

    April 2, 2019

    Its not hard for me at all. I just goto what I need and leave. People need to focus more. The same people that have this issues are the same people that can't stay off their phones at dinner.

    Reply
  • Pants the Mancat

    April 3, 2019

    I knew it! So, it's not my fault.

    Reply
  • Bud Wzr

    April 3, 2019

    Target has two prices for bananas.

    Reply
  • Edna Flores Lagunas

    April 4, 2019

    I love Target & I know the feeling but let's be real… It doesn't affect me when I know I can't spend that money because it's for my $200 credit collections payment, lol. I just go in for my swiffers, conditioner & gallon of milk. ❤️

    Reply
  • Vivian Colwart

    April 4, 2019

    Is this really our problem in the world

    Reply
  • KoopaHalo

    April 7, 2019

    Thats an insanely nice target

    Reply
  • Zombie Huntermz

    April 7, 2019

    I prefer to go to the 99 cents store were u can get a whole outfit for 10 dollars

    Reply
  • Helena Bea

    April 8, 2019

    I went in for one bags of cookies. I came out with 4 bags of chips, 3 chocolate bars, 2 boxes of cereal, and 4 bags of cookies. Thanks Target.

    Reply
  • Olivia Degn

    April 10, 2019

    Yeah I'm still am going to buy more then I excepted

    Reply
  • Let’s Argy Bargy

    April 11, 2019

    I work at target it’s all true

    Reply
  • Your Pet grass

    April 13, 2019

    The nearest Target is 1 hour away….

    Reply
  • Julie Rodabaugh

    April 17, 2019

    Still one of my favorite stores. Lol.

    Reply
  • Jonathan Garcia

    April 17, 2019

    What’s a meme?

    Reply
  • Shalashaska 994

    April 27, 2019

    Their shopping carts are definitely high end feeling

    Reply
  • Jocelyn A.

    June 1, 2019

    I like Walmart better everything is cheaper it just depends on the person igz I never get bribed or distracted by buying things I don’t need 🤣🤷🏻‍♀️

    Reply
  • Aq

    June 2, 2019

    Their only downside is that they don't keep your online, in-store pickup orders for long. Walmart keeps items for a week after they are shipped to the store and that's a big plus!

    Reply
  • Hey Now You A Rockstar

    June 11, 2019

    "Studies have shown the more time customers spend in a store, the more likely they are to spend money".

    Reply
  • Ricky

    July 3, 2019

    I spent an hour at target When I came to buy two things 😔

    Reply
  • Ricky

    July 3, 2019

    I also bought a venti drink 😂

    Reply
  • ThatXoneXguy

    July 4, 2019

    How weak minded do you have to be to fall for corporations' tricks?

    Reply
  • Hope Vang

    July 4, 2019

    I should have bought those bts albums at target

    Reply
  • Super BottleBros

    July 4, 2019

    0:52 I literally have the route to the toy section etched into my brain

    Reply
  • Super BottleBros

    July 4, 2019

    next vid: the sneaky way youtube makes you spend like 5 hours watching a video that you hadn't planned on watching but now your really interested into it

    Reply
  • AdriGuns

    July 19, 2019

    looks like the target effect didn’t work on canadians. they closed them all over here!

    Reply
  • Zhainzzy

    July 21, 2019

    I go there for milk but then we end up spending a like a hundred or more $$$

    Reply
  • Missy Mayes

    July 31, 2019

    I just want to rearrange my entire house every time I go to Target, that's why I don't go anymore, well that and I am always broke so there's that.

    Reply
  • フェリシア エロ

    August 7, 2019

    Worked at a target… Now I don't go to target anymore or even Walmart. I only go if someone else wants to go. Even then I haven't be to either in months

    Reply
  • jkmakeupmaster143

    August 10, 2019

    It’s the bullseye! Also just went there. It’s a problem

    Reply
  • Jazz Alea

    August 17, 2019

    Theres no target in my country but there puregold

    Reply
  • Lol 7990

    August 18, 2019

    The only way you won’t spend a lot is if your with your mom and she says” are you gonna buy it”

    Reply
  • Gk Singh Google Tech

    August 24, 2019

    Indian dad's will not fall for it

    Reply
  • Alexis Rodriguez

    August 26, 2019

    I don't know why target is like so trendy

    Reply
  • taehyungie

    September 1, 2019

    I want to live in America now…

    Reply
  • Bria Hogan

    September 9, 2019

    Where I live, target is only clothes, electronics and toys. No Starbucks, no groceries. So odd.

    Reply
  • Evelyn Laughtner

    September 25, 2019

    ive walked out of target with 2 boxes of scooby snacks bc they were on sale

    Reply
  • Fatema Islam

    September 26, 2019

    After watching this Video, I am thinking to go to Target and buy something 🙄.

    Reply
  • Arantza García

    September 28, 2019

    The experience I have at target is always beautiful

    Reply
  • Isabella A

    September 29, 2019

    And here we observe a human trapped in a target in a never ending spending loop

    Reply
  • Luvaris

    October 1, 2019

    In Germany we don’t have Target, so im jealous now :c

    Reply
  • I'm Bulking

    October 15, 2019

    Good luck applying this to Indian people 😂😂

    Reply
  • Matthew Forget

    October 18, 2019

    I went in wanting bedding and came out with new furniture for my room!!

    Reply
  • Pic pic

    October 18, 2019

    I bought a lot of metal straw for no reason

    Reply
  • John Ly

    October 19, 2019

    I am in Canada and there’s no target

    Reply
  • Mitchell Williams

    October 24, 2019

    If target is making all this money why do they give the team members only 15 hours a week.

    Reply
  • Sâm Nguyễn Thị

    November 1, 2019

    Every supermarket arranges the related products

    Reply
  • Jack Kaczmarski

    November 10, 2019

    Bullseye’s Playground is what gets me.

    Reply
  • jordan mcglaze

    November 19, 2019

    Went to target for milk and totally ended up buying drugs in the parking lot…
    Didn't even know I need them!

    Reply
  • Jacob Shekter

    November 24, 2019

    I have to disagree with the whole "clear signage" thing. I do get frustrated at my local Target (Montrose Crossing, North Bethesda, Maryland) because the store keeps re-arranging itself. Whenever I go to buy something, it's never in the same spot it was last time I visited the store. Something I've noticed at all Targets is that the signage can't keep up with the layout changes, so often I'll end up in completely the wrong section or come face to face with a blocked off area, only to find out from an employee that the actual location is now the opposite end of the store and on a different level from where the signs are pointing.
    Other than that, it's pretty good.

    Reply

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